letter

When You Fall Victim to a Cyber-Attack Through
No Fault of Your Own, Will They Call You
Complacent or Just Irresponsible?

It’s extremely unfair, isn’t it? Victims of all other crimes – burglary, robbery mugging, carjacking, theft – get sympathy from others. They are called “victims” and support comes flooding in, as it should.

But if your business is the victim of a cybercrime attack where client or patient data is compromised, you will NOT get such sympathy. You will be instantly labeled as complacent or irresponsible. You will be investigated and questioned about what you did to prevent this from happening – and if the answer is not adequate, you can be found liable, facing serious fines and lawsuits EVEN IF you trusted an outsourced IT support company or your in-house IT department to protect you. Claiming ignorance is not an acceptable defense, and this giant, expensive and reputation-destroying nightmare will land squarely on YOUR shoulders. But it doesn’t end there…

According to most state data breach laws, you will be required to tell your clients and/or patients that YOU exposed them to cybercriminals not only to notify law enforcement and consumer reporting agencies. Your competition will have a heyday over this. Clients will be IRATE and leave in droves. Morale will TANK and employees will BLAME YOU.

I do realize that the above statements and this letter may come across as little bit strong but given the severity of the threat and the devastating consequences of being complacent or ignorance is deadly.  I truly only seek to help. In fact, I’m writing to offer you a Free Cyber Security Executive Brief – 11 Critical IT Security Protections Every Business Must Have in the Place Now”. It’s around 30 minutes power point presentation that we created after spending thousands of dollars and consulting with many top cyber security experts in the country. It’s a must executive brief for any CEO, CFO, COO, Director or anyone with a P& L responsibility of the company.

To help you understand why I’m so concerned about this topic, let me tell you following few statistics:

  • More than 80% cyber-attacks are targeted to small and mid-sized businesses according to PCI Council.
  • 33% of businesses required 3+ days to recover from the attack according to Symantec.
  • 60% small to mid-sized businesses fail within 6 months of being hacked according to U.S. National Cyber Security Alliance.
  • The #1 security threat to your business can’t be prevented by antivirus, firewalls and other network security protocols.

These statistics and real-life stories made me want to do something. It is unbelievable! I understand what it takes to build a successful business. We don’t deserve to be punished for a crime we didn’t even commit! Nobody does! May be our only “guilt” is either ignorance or complacency. That’s why I decided to start a personal mission to help – and at least EDUCATE – as many business owners and senior executives as I could about the dangers of cybercrime and how they can protect themselves from losing everything.

Obviously, I don’t know you or your situation. Your IT department or IT company might be brilliantly ahead of all of this for you, doing all the right things to protect you. However, it’s also VERY possible you’re being underserved and ill-advised by your IT company or person.

There are many reasons for this. First, it could be that they simply don’t know how to advise you, or even that they should. Many IT guys know how to keep a computer network running but are completely out of their league when it comes to dealing with the advanced cyber security threats we are RECENTLY seeing.

Second, they may be “too busy” themselves to truly be proactive with your organization – or maybe they don’t want to admit the IT service package they sold you has become OUTDATED and inadequate compared (if you are using outside IT services providers) to far SUPERIOR solutions available today.

Third, many advanced cyber security tools are expensive and these folks do not have courage to share with you the necessity of latest protective tools.

And finally, nobody (particularly IT guys) likes to admit they are out of their depth. They feel compelled to exaggerate their ability to avoid being fired.

However, in my admittedly informal survey, talking to many CEOs and senior executives who have been hacked or compromised, almost all of them told me they thought their IT guys “had things covered.” As a CEO myself, I understand that you have to delegate and trust, at some level, that your employees and vendors are doing the right thing but it never hurts to validate that they are. Remember, it’s YOUR reputation, YOUR money, YOUR business that’s on the line. THEIR mistake is YOUR nightmare. You need to do this before it happens.

I know you are extremely busy and there is enormous temptation to discard this, shrug it off, worry about it “later” or dismiss it altogether. That is, undoubtedly, the easy choice…but the easy choice is rarely the RIGHT choice. This I can guarantee: At some point, you WILL HAVE TO DEAL WITH A CYBER SECURITY EVENT.

You’ve spent a lifetime working hard to get where you are today. Don’t let some lowlife thieves operating outside the law in another country get away with taking that from you. And certainly don’t “hope” your IT company or IT department have you covered. Please do NOT underestimate the importance and likelihood of these threats.

Please call to my office at (800) 554-7822 or click here to schedule a FREE executive brief for you and your executive team now.

Sincerely,

Neil Jesani
President & CEO